Social media tools can be used for various purposes, such as scheduling posts, tracking engagement with your followers, analyzing traffic, and more. If you’re looking to build your brand, reach a larger audience, and increase sales through social media – you need access to the right tools. In this post, let’s discuss a handpicked list of TEN marketing tools for social media and their features and pricing. Let’s get started.
Top 10 Social Media Tools For Marketing: From Scheduling to Analytics
Top 10 Social Media Tools For Marketing: From Scheduling to Analytics
1. Buffer
If you’re looking for a powerful yet affordable social media tool, Buffer is an excellent choice. Buffer offers all the publishing and analytics tools to schedule and publish engaging posts on social networks. It is used by over 140K people worldwide and offers 24/7 support via email and social media. Features of Buffer: How much does Buffer cost? Buffer offers the following pricing plans apart from the free plan which comes with basic publishing tools where you can manage up to 3 social profiles.
Planning & publishing tools Analytics tools Engagement tools Landing page builder
Essentials features, plus: Unlimited team members & clients Draft collaboration tools Custom access & permissions
All the Team features Collaboration and flexible pricing options
Try Buffer for FREE
2. InVideo
Want to create compelling videos? Looking for an online video editor at an affordable price? Try InVideo. It lets you easily create AI videos using text and offers many templates to create video content including ads, promos, intros, and more. Features of InVideo: How much does InVideo cost? InVideo offers the following three pricing options.
40min video duration 5000+ Video Templates 3M+ Standard Media Library Automated Text to Speech
60 HD video exports per month 10 iStock media per month 1M+ Premium Media 20 Remove background per month No watermark on the videos
Unlimited HD video exports per month 120 iStock media per month 1M+ Premium Media 40 Remove background per month
Try InVideo for $0
3. Canva
If you’re working solo and looking for a budget-friendly social media marketing tool, you should definitely try Canva. Canva is a popular graphic design platform that offers plenty of templates to create graphics, videos, charts, and more. Features of Canva: How much does Canva cost? Canva offers the following two pricing plans.
4. Agorapulse
If you’re looking for an all-in-one social media management tool, Agorapulse is an excellent choice. It offers an easy-to-use interface and powerful analytics and reporting features to manage all your social networks from one place. Features of Agorapulse: How much does Agorapulse cost? Agorapulse offers three pricing plans which are listed below.
5. Sumo
Sumo is one of the best FREE email capturing tools used by over 900,000 people across the world. Not only email marketing tools, but you’ll also get social media sharing tools with “Visitor Targeting” features to grow your presence on social networks. Features of Sumo: How much does Sumo cost? Sumo offers two pricing options.
6. HootSuite
HootSuite is the most popular social media marketing used by over 25 million people worldwide. If you’re looking for a powerful tool to schedule, publish and get actionable insights on the best times to post on social networks – HootSuite is an essential tool for you. Features of HootSuite: How much does HootSuite cost? HootSuite offers the following three pricing options.
7. AdEspresso
Are you looking for a platform to create, manage and publish ads online? AdEspresso is just for you. AdEspresso has been used to create over 10 million ads online, including Google, social networks, and more. Features of AdEspresso: How much does AdEspresso cost?
Unlimited ad accounts Google Ads, Facebook, and Instagram campaign
Everything in Starter plan + Cross-campaigns customized performance triggers Facebook & Instagram multi-page bulk creation Campaign approval
Everything in Plus plan + Dedicated Facebook and Google Ads Marketing Consultant Starting from 1 hour of live training and strategy planning per month Unlimited seats API access
Start AdEspresso 14-Day Free Trial
8. Sprout Social
Sprout Social is a powerful social media managing software that lets you publish, schedule, draft and queue posts. It offers exclusive features like social content calendar, review management to manage all your online reviews, automated link tracking, etc, to grow your social media presence. Features of Sprout Social: How much does Sprout Social cost? Sprout Social offers the following three pricing plans.
5 social profiles All-in-one social inbox Publish, schedule, draft and queue posts Social content calendar
Everything from the Standard plan Unlimited social profiles Competitive reports for Instagram, Facebook and Twitter Scheduling for optimal send times
Includes all Professional features Message Spike Alerts for increased message activity Chatbots with automation tools Saved and suggested replies Inbox rule builder for automated actions Automated Link Tracking
Want to try Sprout Social? Start Your Free Trial with Sprout Social
9. Tailwind App
If you’re looking for a platform to merge and manage social and email marketing – the Tailwind app is exclusively for you. From planning to scheduling to creation – you can do everything to get better results with email and social networks. Features of Tailwind: How much does Tailwind cost? Tailwind offers the following four pricing options.
10. SocialPilot
SocialPilot is an affordable social networking tool that lets you schedule and publish posts on Facebook Groups, Pinterest Boards, TikTok, Google Business Pages, and more. Features of SocialPilot: How much does SocialPilot cost? SocialPilot offers the following four pricing plans.
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Final thoughts on marketing tools for social media
Final thoughts on marketing tools for social media
Social media is the future of marketing. Billions of people actively use social networks like Facebook, Instagram, YouTube, etc. So if you’re looking to promote your business or website – use social media tools to your advantage. So what are your thoughts on the social media advertising marketing tools mentioned here? Did we miss any of your favorite tools for social media marketing? Let us know in the comments.
