For many people, social media is used daily for entertainment, socialization, and even news consumption. It’s everywhere – and that’s a good thing for businesses seeking to grow. With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. To help you get on track and plan your approach for the rest of the year, we’ve compiled a list of essential social media statistics so you know where to focus your marketing efforts and get the highest ROI.

Top 100 Social Media Marketing Statistics

Top 100 Social Media Marketing Statistics

Top 100 Social Media Marketing Statistics

General Social Media Statistics

Top 100 Social Media Marketing StatisticsGeneral Social Media StatisticsSocial Media Customer Behavior StatisticsFacebook StatisticsInstagram StatisticsTwitter StatisticsLinkedIn StatisticsYouTube StatisticsTikTok StatisticsSnapchat StatisticsReddit StatisticsPinterest StatisticsConclusion

Image Source: Oberlo 5. 44.8% of global internet users used social media to search for brand information in 2020. (Hootsuite) 6. Facebook remains the most widely used social media platform. (Pew Research Center)

Social Media Customer Behavior Statistics

Image Source: Sprout Social 12. 79% of people say that user-generated content on social media significantly impacts their purchasing decisions. (Stackla)

Facebook Statistics

Instagram Statistics

Image Source: Facebook for Business 33. Mobile-shot Stories ads outperform studio-shot ads a whopping 63% of the time. (Instagram) 34. Stories Ads that draw attention to the CTA button drive more results 89% of the time. (Instagram) 35. The best times to post on Instagram are Wednesday at 11 AM and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)

Twitter Statistics

Image Source: Magna 39. 93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. (Twitter) 40. 47% of American Twitter users prefer culturally relevant brands. (Business of Apps) 41. 85% of American small businesses find Twitter indispensable for customer service. Link clicks account for 92% of all user interaction with tweets. (HubSpot) 42. Average Twitter Ads ROI is 40% higher than other channels. (Twitter) 43. The best times to post on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. (Sprout Social)

LinkedIn Statistics

Image Source: LinkedIn 45. Among the 700+ million LinkedIn members, Europe has over 198 million users. (LinkedIn) 46. As of 2019, the platform had 90 million senior-level influencers. (LinkedIn) 47. LinkedIn is the top paid and organic social channel for B2B businesses. (Content Marketing Institute) 48. 55% of decision-makers use LinkedIn content to choose companies and organizations to work with. (LinkedIn) 49. 82% of B2B markers report finding the greatest success on LinkedIn. (LinkedIn Marketing Solutions) 50. LinkedIn SlideShare has over 80 million active users. (Influencer Marketing Hub) 51. For 94% of B2B marketers, LinkedIn is the first channel they use when they want to distribute content to various social media sites. (LinkedIn Marketing Solutions) 52. Using LinkedIn’s Sales Navigator leads to a +7% higher win rate when closing deals. (LinkedIn) 53. LinkedIn gets the most social media traffic from Facebook at 35.45%. Other social sites direct traffic to LinkedIn at 21.83% (YouTube), 15.90% (SlideShare), and 12.36% (Twitter). (SimilarWeb) 54. The best times to post on LinkedIn are 8-10 AM and 12 PM on Wednesdays, and 9 AM and 1-2 PM on Thursdays. Sunday is the worst day for engagement. (Sprout Social)

YouTube Statistics

Source: Statista 57. YouTube accounts for more than 25% of total worldwide mobile traffic. (Sandvine) 58. 18-to-34-year-olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. (Variety) 59. Video consumption is one of the most popular ways to consume content, with 85% of U.S. internet users accessing online video through YouTube at least once per week. (Semrush) 60. 37% of viewers ages 30 to 49 use YouTube as a news source. (Semrush) 61. Fashion and beauty-related content such as makeup and skincare tutorials, clothing hauls, and product recommendations are the most popular content on YouTube. (Semrush) 62. In 2019, 29% of marketers found that pre-roll skippable YouTube video ads were considered the most effective advertising form on Youtube. (Semrush) 63. Display ads are the most effective YouTube ad marketing strategy for 10% of marketers. (Semrush)

TikTok Statistics

Image Source: Influencer Marketing Hub 70. TikTok is now offering ad credits for new brands advertising on the platform. There is a $300 ad credit and a $2000 ad credit. (TikTok)

Snapchat Statistics

Source: Snapchat 76. 200 million users check Snap Maps daily. (TechCrunch) 77. 20% of Snapchat users check out Discover daily. (Snapchat) 78. Snapchat’s average revenue per user is $3.44. (Snapchat) 79. Snapchat ads can potentially reach 498.2 million people. (We Are Social)

Reddit Statistics

Source: Reddit 83. 44% of Reddit’s monthly active users access the site via mobile app or mobile browser. (Search Engine Journal) 84. Reddit is predominantly male. 15% of male internet users between 18 to 29 say they use Reddit. (Pew Research Center) 85. Of all technology enthusiasts online, 40% are active on Reddit, whereas 38% of all Redditors are passionate about technology (Reddit) 86. The visitors to Health and Fitness communities spend 15 times more time on subreddits. (Reddit) 87. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products. (Reddit) 88. The most popular titles have more than 20 and less than 120 characters. (Foundation) 89. External links are the most appreciated type of content. (Foundation) 90. Mondays and weekends are the best times to post on Reddit. (X-cart)

Pinterest Statistics

Source: Pinterest 94. 82% of people use Pinterest on mobile. (Pinterest) 95. 95% of the top searches on Pinterest are unbranded. (Pinterest) 96. Pinners are 70% more likely to engage with product tags in scenes. (Pinterest) 97. Pins with “new” in overlay text lead to 9x higher aided awareness. (Pinterest) 98. Collection ads drive a 6-18% increase in total basket size. (Hootsuite) 99. 55% of people use Pinterest to shop and buy. (Social Pilot) 100. 87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase. (Social Pilot)

Conclusion

These social media marketing statistics can show you the state of the digital space today, where it might be going, and how you can ensure your business is continuously meeting customers where they want to be met. Use these statistics to your advantage to understand what you need to do to effectively use social media for your business today. If you found this article useful, share it on Twitter using the link below:

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