Mobile Payments In Rural India 2012 White Paper
The paper offers insights from TSYS-sponsored market research with Evalueserve and explores how the untapped market opportunity of m-payments can act as both a significant market opportunity for financial institutions (FIs) and a great equalizer for consumers in rural India. It discusses the key market indicators highlighting the sea change underway in electronic payment transactions, specifically m-payments, such as the promise of frugal innovation as an alternative to expensive infrastructure investments and the high and rapidly rising mobile teledensity....