Laura Ashley Returns The Iconic Brand Lives On Following A Partnership With Next Homes Gardens
Following the announcement in mid-March that the brand had filed for administration, the 67-year-old company has since been bought by investment firm Gordon Brothers, who negotiated a deal with high street giant Next (opens in new tab). Launching early next year, Laura Ashley products will be available in selected Next stores across the UK and worldwide via both LauraAshley.com and Next.co.uk. Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley says: ‘Finding the right brand partner to relaunch Laura Ashley was incredibly important to us....