Growth Hacker Marketing By Ryan Holiday Book Review
That was when I discovered the true meaning of growth hacking – marketing techniques used by startups/small businesses/solopreneurs to grow their respective businesses in the absence of big budgets. These marketing techniques are often metric and ROI driven, rather than chasing vague notions like branding or mind share. In the past few years, top companies like Netflix, Dropbox, and Airbnb, among others have used growth hacker marketing techniques to acquire new customers and achieve sustainable growth....