We’ve been using a plethora of SEO tools over the past 10 years. Some of them are extremely useful and most of them are useless. When it comes to selecting any SEO software or toolkit, “data” matters a lot (be it backlinks, content or keywords). That’s why it’s essential to invest your time and money into only those tools that are already loved by thousands of others. So in this post, we’ve handpicked a list of 11 of the best SEO software tools for agencies. They are not only worth your money but offer excellent value. Are you ready to find them out? Let’s dive in.
SEO Software for Agencies: A Handpicked List of 11 Tools
SEO Software for Agencies: A Handpicked List of 11 Tools
SEO Software for Agencies: A Handpicked List of 11 Tools1. Semrush2. Ahrefs3. Moz Pro4. Serpstat5. Mangools SEO Tools6. Majestic SEO7. cognitiveSEO8. BrightLocal9. Raven Tools10. Screaming Frog SEO Spider11. SpyFuFinal Thoughts About SEO Software for Agencies
1. Semrush
Hands down, Semrush is the best SEO software tool for SEO agencies. It gives you access to over 40 SEO tools ranging from traffic analytics to keyword magic tool to backlink analysis, site audits and so on. So yes, you’ll be getting access to most of the SEO agency tools under one roof. It’s also the same SEO toolkit we’ve been using at BloggersPassion for more than FIVE years now and it’s used by more than 6 million people worldwide. Here’s how its interface looks like;
As you can see above, you can easily discover all the key metrics from domain analytics to organic traffic to site audits at one place. Features: Here are some of the incredible features you get with Semrush all in one SEO toolkit. Pros: It is called the “Agency growth kit” which is available in the add-on for just $100 at each paid subscription level. Here are 3 features that you’ll discover in their Agency Growth Kit. All the features of the Semrush Agency Growth Kit are available in the add-on for just $100 at each paid subscription level. So what are you waiting for? Try Agency Growth Kit Today! Cons: If you are looking for more information, you can check out our Semrush review. Semrush Pricing: Semrush offers the following pricing packages. You should try their Pro version FREE for 30 days to see if it’s a right fit for your business or not.
Semrush 30 Days Free Trial: Try Pro or Guru Account for Free Now Semrush Coupon Code 2023 Plus Free eBook Best Semrush Alternatives for 2023
2. Ahrefs
When Ahrefs was launched, it was providing only “Site Explorer” to perform backlink analysis and now it added so many other awesome SEO tools ranging from keyword research to content explorer, rank tracker, site audit and so on. Thousands of SEO agencies rely upon Ahrefs for keyword research and competitor analysis. Here’s how the Ahrefs interface looks like;
As you can see above, Ahrefs interface is extremely easy to use and elegant and you can find everything from one place. Features: Here’s a list of some of the features you get with Ahrefs SEO toolkit. Pros: Cons: Ahrefs Pricing: Ahrefs has the following four pricing packages.
Top Ahrefs Alternatives: SEO Tools to Use Semrush vs Ahrefs: Which is the Best SEO Tool?
3. Moz Pro
You’ve likely heard of Moz because they are in the SEO industry for more than 15 years. If you want to track your site’s metrics, links, keyword rankings along with location-based rankings, Moz Pro is for you. Moz Pro offers you almost all the SEO agency tools you need. Here’s how the interface of Moz Pro looks like;
As you can see above, you can see search visibility of your website at a glance along with other tools in the sidebar of the tool’s dashboard. Features: Here are the features of Moz Pro. Pros: Cons: Read: How to Improve Domain Authority of Your Website in 2023 Moz Pro Pricing: Moz Pro is available in the following 4 options.
Moz vs Semrush: My Honest Comparison of Two SEO Tools Moz Alternatives: Tools Worth Trying to Improve Your SEO
4. Serpstat
Serpstat is an all-in-one SEO tool for professionals and agencies which helps you with backlink analysis, keyword research, competitor analysis etc. If you’re looking for the most comprehensive SEO agency software, Serpstat is definitely for you. Here’s how its interface looks like;
As you can see above, from Domain Analysis to Keyword Research to Site Audit, you can find everything at one place and you can also import anything you want effortlessly. Features: Here are the features of Serpstat SEO tool. Pros: Cons: Read: Semrush vs Serpstat: An Honest Comparison of Leading SEO Tools Read: Serpstat Promo Code: 7 Days Free Trial Plus 20% OFF All Plans Serpstat Pricing: Serpstat offers you the following pricing packages.
4000 keyword queries per day 500 backlink queries per day Access to Search Analytics API Access to Backlinks API 100K API credits per month Create up to 10 projects to track, analyze and audit 15K keyword position checks per month Up to 150K pages to audit per month Only 1 user can access the tool Access to online chat support
5000 keyword queries per day 1000 backlink queries per day Access to Search Analytics API Access to Backlinks API 500K API credits per month Create up to 50 projects to track, analyze and audit 60K keyword position checks per month Up to 400K pages to audit per month Up to 3 users can access the tool Access to online chat support
8000 keyword queries per day 1500 backlink queries per day Access to Search Analytics API Access to Backlinks API 1 million API credits per month Create up to 75 projects to track, analyze and audit 150K keyword position checks per month Up to 1.25 million pages to audit per month Up to 5 users can access the tool Access to online chat support Access to phone support
12,000 keyword queries per day 2000 backlink queries per day Access to Search Analytics API Access to Backlinks API 2 million API credits per month Create up to 100 projects to track, analyze and audit 300K keyword position checks per month Up to 2.5 million pages to audit per month Up to 7 users can access the tool Access to online chat support Access to phone support White label reports
More Information:
Serpstat Review: Is it the most affordable SEO Tool? Serpstat Coupon Code: 25% OFF + 7 Days Free Trial
5. Mangools SEO Tools
Mangools offers you a combination of five incredible SEO tools namely KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler. Here’s how the interface of KWFinder (which is one of the key features of Mangools) looks like;
As you can see above, it offers everything from keyword metrics to SERP overview at one place. But you’ll need to visit the other tools corresponding pages to be able to use them. Features: Here are some of the juicy SEO features you get with Mangools tools. Pros: Cons: Read: Mangools SEO Tools Review with 40% Discount Mangools SEO Pricing: Mangools offers you the following 3 pricing plans.
100 keyword lookups per 24 hours 200 Related keywords per search 25 competitor keywords per search 100 SERP lookups per 24 hours 200 Tracked keywords daily 2000 Backlinks rows per 24 hours 20 site lookups per 24 hours
500 keyword lookups per 24 hours 700 Related keywords per search Unlimited competitor keywords per search 500 SERP lookups per 24 hours 700 Tracked keywords daily 7000 Backlinks rows per 24 hours 70 site lookups per 24 hours 3 simultaneous logins
1200 keyword lookups per 24 hours 700 Related keywords per search Unlimited competitor keywords per search 1200 SERP lookups per 24 hours 1500 Tracked keywords daily 15000 Backlinks rows per 24 hours 150 site lookups per 24 hours 10 simultaneous logins
6. Majestic SEO
Majestic offers you a backlink checker and link building toolkit and it has the biggest backlink index of over NINE trillion links. Here’s how the interface of Majestic looks like;
As you can see above, you will get an in-depth data of backlinks of any domain in the world using Majestic. Features: Here are the features of Majestic SEO. Pros: Cons: Majestic SEO Pricing: Majestic SEO offers you the following 3 pricing packages.
Max. analyzable backlinks: 1 Million 200,000 Retrieval Units 5,000 Index Item Units 60 report units 5K Site Explorer Data Rows 5,000 Analysis Depth
Max. analyzable backlinks: 20 Million 5 million Retrieval Units 125K Index Item Units 300 report units 15K Site Explorer Data Rows 15,000 Analysis Depth Historic Index Raw Data Exports Custom Reports
Max. analyzable backlinks: 100 Million 20 million Retrieval Units 500K Index Item Units 950 report units 30K Site Explorer Data Rows 30,000 Analysis Depth Historic Index Raw Data Exports Custom Reports Custom Monthly Data Create OpenApps
7. cognitiveSEO
cognitiveSEO is an essential site audit tool which identifies all the issues in your site to help you with better organic rankings. It also offers keyword research and Penalty recovery tools to help you with better SEO. Here’s how its interface looks like;
As you can see, you can easily have a glance at all your SEO campaigns along with the Google Algorithm changes. Features: Here are some of the features of cognitiveSEO. Pros: Cons: CognitiveSEO Pricing: cognitiveSEO offers a premium plan called Starter plan which costs you $129.99 per month (and $89 per month when billed annually). It also offers a Business plan for agencies and the pricing structure depends on your website requirements. Have a look at a sample pricing illustration.
8. BrightLocal
BrightLocal offers you local SEO tools and software to track and improve your local SEO and organic visibility. It is one of the best SEO reporting tools for agencies. Here’s what it looks like;
As you can see above, you can manage all your reviews and ratings, citations and Google rankings positions from one place along with their position changes. Features: Pros: Cons: BrightLocal Pricing: BrightLocal offers you the following 3 pricing plans.
3 Local Search Ranking Reports 3 Citation Tracker Reports 10 Google My Business Audits 1 Local SEO Audit Reports Reputation Manager 3 Monitor Reviews 1 Get Reviews 3 Showcase Reviews Google Analytics Integration Google My Business Insights Integration Facebook Integration & Twitter Integration
6 Local Search Ranking Reports 6 Citation Tracker Reports 30 Google My Business Audits 6 Local SEO Audit Reports Reputation Manager 6 Monitor Reviews 3 Get Reviews 6 Showcase Reviews Google Analytics Integration Google My Business Insights Integration Facebook Integration & Twitter Integration White-label Reports & Emails API Access
100 Local Search Ranking Reports 50 Citation Tracker Reports 100 Google My Business Audits 20 Local SEO Audit Reports Reputation Manager 50 Monitor Reviews 5 Get Reviews 50 Showcase Reviews Google Analytics Integration Google My Business Insights Integration Facebook Integration & Twitter Integration White-label Reports & Emails Google Mobile Rank Tracking Competitor Tracking API Access
9. Raven Tools
Raven Tools is an all in one SEO suite that’s exclusively created for agencies, in-house marketers, freelancers and SEO enthusiasts. It also offers white label reports where you can connect all your SEO and PPC advertising data to your marketing reports. Here’s how its interface looks like;
The above interface is taken from SERP tracker where you can discover page rankings at one place. Features: Here’s a list of features that Raven SEO tools provides. Pros: Cons: Raven SEO Tools Pricing: Raven Tools currently has the following 5 packages.
10. Screaming Frog SEO Spider
The Screaming Frog SEO Spider is a desktop program which is available for both PC and Mac and it crawls all your website links, images, CSS and so on. Its paid version is capable of crawling millions of URLs and can be easily integrated with Google Analytics and Search Console. Features: Screaming Frog SEO spider gives you the following features. Pros: Cons: Screaming Frog SEO Spider Pricing: The Screaming Frog SEO Spider is free but with its free version, you can crawl only up to 500 URLs within a website or domain. If you want to crawl more pages (as an SEO agency, you definitely need higher limits along with advanced features), you should go for their Paid version which costs you £149 per year. Here’s what you’ll get with their paid version.
Scheduling Crawl Unlimited Pages Crawl Configuration Save Crawls & Re-Upload JavaScript Rendering Near Duplicate Content Custom robots.txt AMP Crawling & Validation Structured Data & Validation Spelling & Grammar Checks Custom Source Code Search Google Analytics Integration Search Console Integration PageSpeed Insights Integration Link Metrics Integration Store & View Raw & Rendered HTML Get Access to Their Technical Support
Read: Best Screaming Frog Alternatives 2023
11. SpyFu
If you’re specifically looking for an SEO tool to discover all your competitor’s organic and PPC keywords (along with their ad copies), SpyFu is for you as it’s the best SEO agency software. The best part about using SpyFu is it’s extremely affordable when compared to other SEO software tools mentioned on this page. Read: SpyFu vs Semrush: Which is Better for Competitor Research? Read: Best SpyFu Alternative Tools with Pros & Cons Here’s how the interface of SpyFu looks like;
As you can see above, SpyFu offers an elegant interface where you can view each tool individually with the in-depth data. Features: Here are the list of features that you get with SpyFu competitor keyword research tool. Pros: Cons: Looking for more details around SpyFu? Read our in-depth review of SpyFu to discover more about the tool and its features. SpyFu Pricing: SpyFu gives you the following three pricing plans.
Unlimited search results – see all the data Unlimited data exports. All you can eat. Unlimited domain overview PDF’s 250 sales leads & domain contacts. 5k weekly tracked keyword rankings. 10k top lists results
Unlimited search results – see all the data Unlimited data exports. All you can eat. Unlimited domain overview PDF’s 500 sales leads & domain contacts 15k weekly tracked keyword rankings 50k top lists results 10k API rows returned Custom branded reporting
Unlimited search results – see all the data Unlimited data exports. All you can eat. Unlimited domain overview PDF’s 2000 sales leads & domain contacts 40k weekly tracked keyword rankings 75k top lists results 10k API rows returned Custom branded reporting 5 user logins
Final Thoughts About SEO Software for Agencies
Final Thoughts About SEO Software for Agencies
As an SEO agency, you’ll be doing a ton of SEO related things ranging from keyword research to competitor analysis to site audits, brand monitoring, running PPC ad campaigns and so on. So it’s essential to get access to the RIGHT SEO tools to get the job done. We carefully handpicked the above list of SEO software tools for agencies that are worth every penny. Do you have any questions around the SEO agency software mentioned here? Let us know in the comments and we’d be glad to respond to your queries.
